Embarking on the creation of a video for Decathlon's rental service was both exhilarating and challenging. The prospect of contributing to a sustainable initiative fueled our enthusiasm, pushing us to give our utmost. Amidst the excitement, however, lay the hurdles of preproduction and realization.
Challenges
The challenge was to bring their message and ideas to life while having a new brand ID under construction. Also, we had to simultaneously work with existing footage and elements while creating new images and combining everything to present and narrate a visual cohesive, and impactful story respecting the new identity of Decathlon.
Outcome
The outcome of our endeavor was emotionally resonant and we are extremely proud of the final result. Despite navigating challenges such as budget adjustments and shifting parameters, the client's overwhelming satisfaction underscored the success of our collaborative effort in crafting a project that goes beyond expectations.
Project scope
Discovery & Idea-development
Preproduction
Production
Post-production
Project Management
DISCLAIMER
we used already existing footage for the sport and landscapes. Those rightfully belong to their creators or those who have the licenses. This video is for internal use only.
