When Chris, my friend, approached us with the opportunity to take on this project, our response was an enthusiastic "yes" driven by our profound passion for the surf culture. His drive for creating a unique surf camp brand and the prospect of collaborating on such a venture thrilled us beyond measure. We embarked on this creative journey, fueled by our shared dedication to capturing the true essence of surfing and bringing Chris' vision to life.
Outcome
With the resounding success of the first camp, Kalakai Camp has thrived for over 2 years, hosting multiple sessions throughout the seasons. Having opened five dates already, the camp continues to flourish, promising many more years of adventure, joy, and unforgettable surf experiences to come.
Challenges
The challenge was to bring all the elements together to target the persona identified during the discovery session. Ensuring that the brand identity, website design, and messaging aligned perfectly with the camp's vision while meeting the deadline for the upcoming season.
Project scope
Discovery session
Brand naming
Brand ID design
Website design
